Application of online marketing techniques and concepts to develop the social media marketing strategy for Impact Hub Dhaka

Abstract

The main objective for preparing this report was to share my learnings and findings from the data collection and analyses as I made applications of a few techniques and concepts of online marketing to develop the social media marketing strategy of Impact Hub Dhaka. As I did my project I gained hands-on experience with online marketing techniques, concepts and tools like User Persona and Facebook Analytics and used my findings from these to develop the marketing strategy. Impact Hub Dhaka is becoming one of the well-recognized names in the startup scene of Bangladesh and they are contributing tremendously towards the development of the startup ecosystem in Bangladesh. During my internship I worked with both the Design and Content Team of YY Ventures and the Impact Hub Dhaka Team. I was assigned to Impact Hub Dhaka’s project of finding out the reasons for their unsatisfactory online following and poor outcomes from online channels and find out solutions to yield better results. From my findings I found that Impact Hub Dhaka has already set up a brilliant base for its patrons and clients and by executing a well-planned social media marketing strategy backed by data analysis they can reach their desired milestones of acquiring new leads faster.