Price, demand & quality Analysis on Igloo Ice Cream

Abstract

This report is a highlight of my Internship experience at the Brand Department at Igloo Ice Cream and is expected the show an overview of the organization and my research project – “Price, Demand and Quality Analysis on Igloo Ice Cream.” The report further evaluates and explores the organizational background of Igloo Ice Cream, on which it conducts its operations and business. Moreover, the report assesses the sales condition of the company, though not everything related to financials as they had some security issues. A thorough analysis of the industry competitiveness and the company’s strengths and weaknesses were highlighted through Porter’s Five Forces Model, PESTLE, and SWOT Analysis. Besides, the report broadly focuses on how important the product quality, price, and demand are for running the business in Abdul Monem Ltd. – Igloo Ice Cream Unit. Moreover, with the COVID-19 pandemic playing its role and consuming ice creams being interrupted for the consumers, this research project is pointed toward providing an overview of how Igloo Ice Cream coped and sold the products. A survey was conducted for this research, and after collecting the data from the survey, it showed that no matter how many competitors are entering the market Igloo will always be on top based on their quality. Therefore, all this research, information, and recommendations will help the company to cope with the challenges and hold on to new opportunities.