Marketing strategy of Joy Express

Abstract

Courier service has become a vital part in the digital era. As E-commerce and F-commerce are growing day by day, people are preferring online delivery services more and more nowadays. Maintaining an effective strategy for marketing has become very essential in courier services. Nowadays, there are huge numbers of courier services throughout Bangladesh. For that reason, it is very crucial to market a courier service differently than the other courier services. In my report, the marketing strategies of “Joy Express Ltd” will be emphasized particularly. There are countless established courier services with various facilities in Bangladesh such as Redex, Pathao, E-courier and so on. As a result, if the marketing strategy is not strong enough to create an obvious difference among all the courier services, it will be very difficult for “Joy Express Ltd” to survive. For that reason, “Joy Express” is following various marketing strategies to overcome as a startup company. However, there are lots of improvements still to be done by “Joy Express” in the field of operations and marketing. By implementing proper strategy, a startup like “Joy Express” will easily be able to achieve victory.