Correlation between consumer attitude and market opportunities for green products in Bangladesh

Abstract

The method of selling products and services based on the environmental benefits they bring to the customer is known as green marketing. A service or product like this should be environmentally sustainable and made in an environmentally friendly manner. Now the environmentally-conscious world, the term “Green” has become somewhat of a buzzing phrase. Public aid for environmental causes is growing, making green marketing profitable for public relations and sales efforts. The research will help determine several facts, for instance: what are the level of awareness and the perception of green products amongst the customers, what drives them to buy those products, their expectations, how to make those consumer-friendly. Based on their attitude toward green products, marketing opportunities for green products can be determined. This research incorporates both primary and secondary data. Exploratory research was done for the paper showing the perception of Bangladeshi consumers toward green products along with green products’ opportunities. The exploratory study affirms and feasibly shows that increased demand for eco-product information could lead to a better market opportunity. The findings of the study can help eco-businesses improve their marketing mix. This paper also discusses some other related topics, like- the emerging green products and industries in our country, comparison between past and present green trends in Bangladesh, recent innovations, consumer awareness, and so on. All over the paper mainly focuses on, a more reliable way to get to know the Bangladeshi consumer's view and expectations on green products and then to use that study to create market opportunity and increase its growth.