Brand activation: the process of door- to- door activity of Nestlé Bangladesh Limited (MAGGI Shad e Magic Masala)

Abstract

Nestlé is not just a company name but it is also a name which has reached many hearts by the emotion it carries. It is a trusted brand which is serving quality products for 150 years with the mission “Good Food, Good Life”. This reputation of Nestlé and its various brands did not build up in a day. It is recognized as the leader in Nutrition, Health and Wellness. The Secret Behind its Consistent success is that the company never compromised with its product quality. Nestlé Bangladesh started its journey in 1994 and in 1998 it became a fully owned subsidiary of Nestlé S. A. This report describes the history of Nestlé and its journey. This company went through many mergers and acquisitions and by that it established such a global reputation gradually. The employees at Nestlé Bangladesh take pride for their mentionable history. Nestlé Bangladesh has some success factors which they never compromise. For this reason, they have been in peoples’ hearts throughout these years. This report has been presentable based on reflections assembled about the company and its door- to- door activity to activate the sale of the product, specifically for MAGGI Shad e Magic. The internship involved a huge myriad of different functions and roles to play, but the focus of this report is on the door- to- door activity of MAGGI Shad e Magic. Nestlé believes that the ultimate consumers’ opinion, preferences and word of mouth is immensely valuable towards building a strong brand image. The report gives an overview into Nestlé, its product range, Nestlé Bangladesh Limited, internship experience, door- to- door activity of Nestlé Bangladesh limited, brand activation of MAGGI Shad e Magic, competitor analysis of this particular product and problem to solution analysis. The project, “Brand Activation: The Process of Door- to- Door Activity of Nestlé Bangladesh Limited (MAGGI Shad e Magic Masala)” was undertaken to have a better understanding of door- to- door activity process, reasons, competitor analysis of the product, customer profiling, pricing method, promotional activities and analysis of the observed problem and their suggested solutions. The main aim for designing the report in such a way is to find out the possible problems that can be faced while direct selling programs or door- to- door selling.