Event activation of “Kaleidoscope” building progressive and immersive experiences in the modern art space with theatre to cater premium audience: Challenges and implementations

Abstract

This study narrates experiences and learning outcomes during the internship program in British American Tobacco Bangladesh Limited, specifically for operations in the Marketing department. This three months long internship was indeed quite valuable to understand organizational culture, business processes, and industry practices at BATB. The report discusses market positioning by BATB, operational efficiency, and strategic initiatives while highlighting hands-on experiences in defined areas of work. Key findings include the developments by the company in engaging consumer experiences and event plans using research, ideation, and storytelling across premium activations. Detailed market research and assistance in developing and executing targeted marketing campaigns to increase brand visibility and engagement with consumers, innovative marketing strategies, and commitment to sustainability. Also included are details of different projects carried out during the period of the internship. Through this experience, significant understanding was gained in areas such as Research, Marketing Strategy, Ideation, Corporate Communication, Consumer Experience, and Storytelling. The report concludes with recommendations for process improvements and reflections on the practical application of academic knowledge in a corporate setting.