Merchandising activities of ANONTEX Group

Abstract

This Report is prepared as per requirement of the internship phases of MBA program of BRAC University. The study is based on the problem statement, “Merchandising Activities of ANONTEX GROUP”. The main objective of the report is to find out Process which followed by AnonTex in their Merchandising activities. This report starts with a general introduction of “AnonTex group” as well as its mission, Vision and Product detail. Then this report proceeds onto the brief discussion of my Job description part where I provide the information regarding responsibilities of the jobs, Different Aspect of Job performance and about my critical observation and recommendation. My job in AnonTex was to assist commercial department in their activities. Then in the analysis part of the report, I discussed the process of merchandising of AnonTex describing the different steps of it. The steps are arranging sample development according to demand, collect L/C document, place order to supplier, monitor work progress and shipping the product and collect payment. I also provide the list of valued client of Anontex group and other information relating Anontex group merchandising activities. In findings part, I have tried to find out the satisfaction of buyer relating to AnonTex merchandising activities. Where the major outcomes are in product sample testing 50% like it instantly, 50% strongly agree that AnonTex sewing quality is excellent, 40% agrees that their packing quality is standard, but 30% has dissatisfaction regarding product delivery time, and 70% buyers pay their payment in due time. Finally I suggested some scopes of improvement process of AnonTex and in the conclusion I give a brief summary of the whole report.