A case study on clutter breaking advertising: IDLC wealth management campaign

Abstract

IDLC Finance Limited is the country’s largest non-banking financial institution with an aim to aid in the development of Bangladesh by providing the necessary financial tools to the people. This includes providing loans and deposits as well as tools for the capital market. It aims to create a more investor friendly nation which is an absolute essentiality for a country in the path to development. This report looks into a specific campaign run for the Wealth Management products of the company which was designed to be nonconventional in such a manner as to break through the clutter and create customer perception as well as to establish IDLC Finance Limited as a company one can trust with their finances. This report analyzes each aspect of the campaign and describes in details the formation and application of the elements that made up the campaign. There were many learnings to be taken away from this campaign if looked at as a case study. It starts with the stark realities of the differences between classroom learnings and practical application of ideas. It was also noticed that while social media is an excellent medium that should be utilized further, the demography of Bangladesh is very different from the western countries, thus adaptations done and direct communications made with that in mind.