Branding principles practiced by ARITS Ltd.

Abstract

ARITS Limited is one of the fast growing software development firm in Bangladesh. Commenced its operation from mid-2015 and has since been able to establish connectivity with locally as well as internationally. ARITS Limited develops Web applications, Mobile applications, Business Solutions such inventory management system, restaurant management system, delivery management system etc. When one business is making another solution, they have an important role to play. Software firm in Bangladesh is advancing overtime and the scope of strong branding increases alongside. My report is based on the branding principles practiced by ARITS Limited. There are two major part of the report. First part is the organizational part, which provides the overview of the company, describes the product and service it facilitates, structure of the business and most importantly it describes as I being an intern in this company, the key responsibilities I performed during the time period and also the major key responsibilities. The second part is project part, which describes the background of the context, problem statement and the theories that ARITS Limited uses for its brand principle practice and explains the competitive advantages of the company.