An exposure to the real-life work experience at Astute Horse

Abstract

In the era of digitalization, the importance of digital marketing has increased from one year to another. As part of the marketing strategy it is highly practiced by organizations, companies and businesses of any type and any size. Given that digital marketing requires the high attention on social platforms, the success or the failure of the company’s online communication depends to a significant extent on the quality of its content marketing. In this context, besides promoting a high quality of the content marketing, the digital marketers must undertake an analysis of the target in order to adapt their content and to choose the right way of promoting it. This report defines the concept of digital marketing and its importance that it has within the marketing policies, as well as the impact of content marketing on digital platform.