Impact of social media on effectiveness of brand promotion (Garnier Bangladesh)

Abstract

The world is changing as well as Bangladesh and we are living in an age of technology and marketing. With the increasing population on social media in Bangladesh, consumers are becoming smarter. Their demand is changing and companies are working harder to understand the customer needs. But it’s really hard for the companies to understand the actual demand. Make them satisfy became even harder .Michael LeBoeuf believes, customer satisfaction should the main strategy a business should have! Every day, brands are seeking for more information about customer to meet their demand and they are creating lots of strategies to achieve the customer fulfillment. Since last few years, brands are trying to communicate and advertise their product on social media to grab more customers and to create a customer base as social media users are increasing. Brands are spending more on social media as social media marketing seems profitable to them. In this report I am going to write down about how social media marketing is helping the brands to meet their goal, how much effective and efficient it is, for a brand. In this report I've mentioned about my experiences regarding social media marketing impacts and customer generation with campaigns. Data's and information’s I used in this report are collected by me and gathered from personal experiences.