The impact of digital and automated banking systems on financial profitability: a case study from Prime Bank PLC

Abstract

I did my internship at Prime Bank Plc because I always wanted to work with banking services. During this 3-month journey, PBL has given me the opportunity to meet with the banking sector directly & indirectly. I have been employed in the general banking operations department. My primary responsibility was customer service. However, I did handle some major changing operations over there. My primary responsibility involved working on different banking tasks, like helping customers, managing accounts, and processing transactions. This internship helped me to learn basic banking ideas and services while improving my communication, problem-solving, and attention to detail skills. However, I was also involved in tasks related to data management. Overall, my journey was overwhelming, and I learned so many things from my internship. Therefore, I have made several recommendations for PBL to enhance the experience of interns. To explain more, I looked into how PBL is organized. In my research, I found out that PBL focuses on making their workplace more diverse which includes their workers in important choices. But their marketing plan seems to be very stable. They use all online platforms for their advertising. If I had to say something about them, Financial performance shows good growth. They slowed down in 2022. They left for a while, but they returned in 2023. PBL's main strength is that they are creative and come up with new ideas. concentrated on all parts. This report highlighted that the bank started using digital technology and automation from 2021. In 2023, it made more money and helped more people get financial services especially in countryside places ,The report now shows a clear positive results explaining how new technology affects how much money banks make, going into detail. money-related performance measures, earnings from digital investments, and the overall spread of online banking services. This internship let me use what I've learned in books, in real-life situations. Experience The biggest advantage was experiencing a workplace culture that will help me in the future. I am very grateful for my part in banking because it has helped me creating with useful skills.