Effectiveness of the promotional acivities of Grameenphone modem

Abstract

As a market leader, Grameenphone is continuously coming up with new ideas regarding its products and services. From their many services, Grameenphone Modem is one most important. As the whole world is deal their day to day life with the help of internet. GP‟s this service make our country‟s people up to date. Hence through this internship report, I have tried to find the GP modem‟s ads promotional effectiveness. A comprehensive survey was conducted to get subscribers‟ feedback about GP modem‟s ads. 80 respondents were picked up randomly from the internet users. SPSS, MS Excel was used to analyze data. The survey data shows that the promotions of GP modem has an effective tool to aware and attracts the consumers. Newspaper is the most effective media to make subscriber aware about internet usage information. Moreover, they preferred TV to learn about this information. Now making the promotion more effective promotions should be designed in innovative concept. It is important to consider that brand is not always works in terms of effect on the purchasing pattern of the consumers. Therefore, when its matter to design the promotion, the company should give the proper information in the promotions that a consumer can easily understand. Besides the promotion, the company should also be consider the quality and price of the service to satisfy the consumers.