ATL marketing and its impact on brands- a case study on Asiatic Marketing and Communications Ltd.

Abstract

My report comprises of the work I have done in the Media Buying of Asiatic Marketing and Communications Ltd. in a period of three months. My main focus was on the extraordinary activities engaging customer awareness campaigns Asiatic MCL conducted in order to attract clients. Asiatic MCL remains indulged in a variety of brand activation programs and campaigns using distinct media platforms such as television, radio, newspaper etc. Details of regular clients have been provided as I have been also responsible for coming up with ideas to various products of the clients as a brand. Furthermore, I have included a SWOT analysis conducted in order to display the position AMCL holds compared to the competitors. A descriptive insight of my time at Asiatic JWT along with an in-depth detail of my work where I had the opportunity to work with national and international clients, via occasional reviews, conceptualizing, arranging and actualizing thoughts on the best way to execute Asiatic's administrations in the most ideal way. At the end I have also mentioned about some important customer awareness programs including ‘Mir Cement Monthly Campaign, KFC press release, Mir Cement follow-up 10-day campaign. In the meantime, I have additionally referenced about how branding was accomplished for these products trying to make the brands more engaging than the contenders' items and furthermore to hold these brands in the consumers' psyches.