Competitive market analysis of ACI Pure Salt

Abstract

This report is the outcome of my working period and contains a clear idea about my activities, learning, and performance during the whole three-month period. This report has been segmented into three parts. The first segment discusses about the operations of different departments, a brief about their product and the key important people whose contributions made them one of the leading FMCG companies in Bangladesh. The second segment highlights my entire experience at ACI Limited and how I contributed to the company. It portrays how my experience and learning have helped me shape my knowledge about the Fast-Moving Consumer Goods industry, and how the business process is actually done and carried away by the responsible people. The final segment features about the findings and analysis on a project I worked on. In this section I have discussed about the total market share of ACI Salt and its competitors and how they are competing in the market. All the data provided in this report are primary data collected by the company’s field force.