Digital empowerment: how AyyKori is reshaping Bangladeshi local communities through local brand partnerships and digital marketing

Abstract

The internship report's goal was to comprise "Digital Empowerment": How AyyKori is reshaping Bangladeshi local communities through local brand partnerships and digital marketing of a brand-new service of AyyKori Digital Ltd. This internship report is based on both primary and secondary data. Gathering information while working with the team as well as consulting with the higher management and the other team members were the leading sources for primary data. As secondary data, the websites of AyyKori Digital Ltd. was helpful. Books, online journals, reports, and news on related topics were also reviewed while preparing the report. In addition, I did my best to adapt the real-world experience into a document while working with minimal information and experience I had about the project. Despite having the advantage of being the first mover in the market with the product ready, the teams of AyyKori are constantly working on improving AyyKori's target market identification and digital marketing process. Since, the overall outlines of the digital marketing processes for AyyKori were described in this internship report through a few key industries, it is possible to understand how to design the minimal viable product for any kind of product or service for a startup. This is to clarify that before drawing any conclusions from this internship report, it must be kept in mind that the paper was written quickly and that many details were withheld owing to business confidentiality concerns. Therefore, if there was any inconvenience or confusion, the document may be forgiven.