Internship report on Nestlé Bangladesh Ltd.

Abstract

NBL is one of the largest MNC in our country. It has started its operation in Bangladesh in 1994. They are mostly in food, beverage and nutrition business. Under food category MAGGI is the biggest brand of NBL. Within a few years, MAGGI noodles become so popular in our country. For consecutive for years MAGGI Noodles was nominated for the ‘No 1 Snack Brand’ by Bangladesh Brand Forum. Comparing to other noodles brand, this brand has been able to build a loyal consumer base. Now MAGGI has almost 70% market share in the instant noodles category. MAGGI is right now the first choice of the mothers and the children. Its unique taste and quality made it possible that MAGGI has now become synonymous to noodles to the children. Being an intern in the ‘MAGGI Brand Team’ under Marketing function of NBL, I got the opportunity to observe the brand activity, its strengths, weaknesses and possibilities. As a student of marketing background, I was always wondering about the strength of the MAGGI brand in the market place. That’s what led me to execute a simple survey, to collect target consumers’ opinion. After analyzing the data, survey results reveal the strengths and possibilities of MAGGI brand in the noodles market of Bangladesh. The report also included the tasks I have performed as an intern in the marketing team. The challenges I have face and the experienced I have gathered.