Digital financial services of Bangladesh: SureCash, bKash, iPay, Upay

Abstract

It is a known fact that, Digital platform has broken through a whole new world with a full speed attractiveness and acceptance of people globally. Whilst, digital platform ranges from Ecommerce sector to mobile banking to the society’s door of health, education, and government level each and to each and every sectors which connect people for convenience. According to a report of ‘State of the Industry Report, 2018’, the growth in Ecommerce transaction facilitated by mobile money is 79% and the rise of global mobile penetration from 2013 to 2017 is 29% to 43%. These information clearly shows the attractiveness of the digital platform globally. By the same token, digital platform transaction has also opened a new era in Bangladesh as well. In addition to that, the trend of using digital platforms for payments is being widely accepted by the people of the country leading this industry to make mark on the economy of Bangladesh. In this whole report, I have well-tried to cover the DFS services of Bangladesh and their gap to meet the market requirements. Chapter 1 presents the company overview of SureCash, bkash, iPay and Upay including mission, vision, objectives and their offered services to the customers. Chapter 2 presents the literature review of DFS in Bangladesh and some description major terms and abbreviations. Before that, I have mentioned the research background, scope of study, methodology, sources of data. In the Chapter 3, I have done competitive analysis of SureCash, bkash, iPay, Upay using Porter’s five forces model, PESTEL framework and SWOT in the last. After that in Chapter 4, the presentation of the results of survey has been showcased with different charts and graphs. The data analysis is done using SPSS tool and Microsoft excel. Not only that, the reliability testing has also been done for better investigation. And in the last, I tried to figure out all the possible Findings and based on that my Recommendations were given. To conclude my report, I write a few lines for the Conclusion part for this reports along with References and attached the survey questionnaire in the Appendix section.