Modern trade strategy of Nestle Bangladesh Limited

Abstract

Nestle is world’s largest health, nutrition and wellness company. Nestlé started its operation in 1994 in Bangladesh and its factory is situated in Sreepur, Gazipur. Nestlé Bangladesh directly employs more than 650 people and more than 1000 people are employed by suppliers and distributors in connection to Nestlé. Vastly sold products in Bangladesh are NIDO, NESCAFE, MAGGI noodles and soup, MAGGI Shad-e-Magic, breakfast Cereals such as Corn Flakes, Koko Crunch, Milo, Coffee-Mate, Munch rolls and many more. Nestlé is present around the globe, on all continents, with around 230,000 people working in more in an 84 countries with 466 factories and with sales representatives in at least another 70 countries. Nestlé is the world's largest food group, not only in terms of its sales but also in terms of its product range and its geographical presence. Nestlé covers nearly every field of nutrition: infant formula, milk products, chocolate and confectionery, instant coffee, ice-cream, culinary products, frozen ready-made meals, mineral water etc. Hence through this internship report I have tried to analyze Nestlé’s modern trade business strategy, Nestle position in modern trade, find out the services that Nestle Bangladesh is presently providing to its valued customers also a comprehensive survey was conducted to know about the acceptance level of customers. The survey reports shows that Nestle is still a market leader in this industry but as it is becoming more competitive day by day, so Nestle should revise its products, services with more conveniently for the customers.