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Analyzing the customer service experience for mobile banking users of The City Bank Limited

bracu.degree.levelUndergraduate
bracu.type.groupStudent Works
datacite.rightsOpen Access
dc.contributor.advisorHaq, Mahmudul
dc.contributor.authorAhmed, Ashfaque
dc.contributor.departmentBRAC Business School
dc.date.accessioned2024-06-23T05:28:13Z
dc.date.available2024-06-23T05:28:13Z
dc.date.copyright©2023
dc.date.issued2023-06
dc.descriptionCataloged from the PDF version of the internship report.
dc.descriptionIncludes bibliographical references (page 54).
dc.descriptionThis internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.en_US
dc.description.abstractThe report contains an in-depth description of my three months long internship experience, pointing out the kindness and friendliness of the organization's employees and the crucial experience learned throughout the whole experience. The Maintenance Unit is an essential part of the City Bank Ltd. The members of the team gave me the required direction and encouragement, allowing me to obtain firsthand knowledge of the processes and difficulties encountered in the client service industry. As I was completely new to the field, I learnt so many exciting and new things, which was not only fulfilling but also enriched with a lot of skill set. The City Bank Limited's mobile banking users' customer care experience is also analyzed in this study. It analyzes multiple elements of the mobile banking platform, notably user happiness, accessibility, performance, and solving issues. The assessment of these elements tries to pinpoint areas in need of development and offer suggestions for how to improve client service in general. In a nutshell, the journey of this 3 months is captured by this report, along with in-depth research of how the users are feeling about the app CityTouchen_US
dc.description.degreeBachelor of Business Administration
dc.description.statementofresponsibilityAshfaque Ahmed
dc.format.extent72 pages
dc.identifier.otherID 19104092
dc.identifier.urihttp://hdl.handle.net/10361/23497
dc.language.isoenen_US
dc.publisherBRAC Universityen_US
dc.rightsBrac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectMaintenance uniten_US
dc.subjectCitytouchen_US
dc.subjectMobile bankingen_US
dc.subjectBank satisfactionen_US
dc.subjectUser satisfactionen_US
dc.subject.lcshBank and banking--Bangladesh
dc.subject.lcshFinancial services industry--Management
dc.titleAnalyzing the customer service experience for mobile banking users of The City Bank Limiteden_US
dc.typeInternship Reporten_US

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