Guerilla marketing in BD: Functionality & challenges

Abstract

The purpose of this report is to document the experiences and learning gained during an internship at X-Integrated Marketing Agency from October, 2022 to December, 2022. During the internship, the focus was on the application of Guerilla Marketing techniques and strategies. Throughout the internship, I was given the opportunity to work on various projects and tasks, including client servicing and execution. This hands-on experience allowed me to gain practical knowledge and develop skills in client servicing and execution. I was also fortunate to work with experienced professionals, who provided guidance and support throughout the internship. This supervision was crucial in helping the intern understand the various elements of Guerilla Marketing and how to effectively apply them. Overall, the internship was a valuable learning experience that has prepared me for future endeavors in marketing. I am is grateful for the opportunity to have completed the internship at X-Integrated Marketing Agency and is confident that the knowledge and skills gained will be beneficial in their future career.