Pitch process of Asiatic Talkingpoint Limited

Abstract

Talkingpoint Communications Limited- a business unit of Asiatic 360 conducts the communication ways for various firms/products. To win a client’s account they go through a bid process. The information is conducted to them either by a personal call or newspaper advertisement, especially in the case of bigger clients. The pitch process revolves around all the steps and procedures the agency undergoes while preparing for the bid to win the account-deal. The process needs to be creative, communicating the main motto or agenda of the client. The ideas are given a tangible and tentative representation via photos, descriptions, and false (dummy) photo sessions for the client to get an idea. It starts with a meeting between the agency and the client where the needs are defined; leading to brainstorming sessions and finally the execution. The studio or art department gives it a shape as delegated and explained by the creative. The service department does the follow up time to time so that the client is aware of the progress; and thus makes changes when needed. The communication by Talkingpoint is also analyzed across the report followed by recommendations that might help have better efficiency and output.