Product analysis of retail banking of BRAC Bank Ltd. : Joydevpur Branch, Gazipur

Abstract

BRAC Bank Ltd is a scheduled Commercial bank in Bangladesh. It established in our country under the Banking companies Act, 1991 and started their journey as Private limited company on May 20, 1999 under the companies Act, 1994. Its operation started on July 4, 2001 with a vision to be the market leader through to providing all sorts of support to people in terms of promoting corporate and small entrepreneurs and individuals all over the Bangladesh. They have 85 Branches and 399 SME unit offices by which they are operating their banking business throughout the country. Retail Banking held in Branches. They are providing different types of services in this branches. Deposits, loans, DPS, customer services every kinds of works is done in retail banking. they also maintain cheque clearing house in few branches under Bangladesh Automated Clearing House. Customers can post their cheque any where in the country and get balance in their accounts within short period of time. There are different types of Current and Savings Account by which customer’s can make their regular transactions easily. The core competence of the BRAC Bank is to provide the fastest loans to the clients in this country. They can give personal loan upto Ten Lac without any mortgage. Though it is pioneer division of this bank, I tried to give an in-depth analysis in retail banking division