Comprehensive analysis on the relation of marketing and distribution of ACI Logistics Limited-Lifestyle.

Abstract

To reduce the distance between initial producers and the customers, ACI Logistics Ltd entered the market in 2008. Making everything available from daily needs to home accessories and much more. ACI Logistics Ltd operates SHWAPNO, which is the best retail brand and the most available super shop over the country. With the proper strategies and plans Shwapno has successfully grabbed 45 % market share and it expanding its reign. This report explains the one department of Shwapno which is the lifestyle department. It focuses on comprehensive discussion on the activities inside lifestyle department and integrated marketing and distribution strategies of ACI Logistics Ltd- Lifestyle. In retail business marketing and distribution are connected so closely. One fulfills another. For example, if one sales offer launched before ensuring stock, Shwapno could end up having dissatisfied customers because customers will find less collection in the outlets. It is a significant duty for every retail employee to keep an eye on the customers’ satiety. This report thoroughly discusses the integrated operation of marketing and distribution of Shwapno Lifestyle.