Factors affecting on purchasing clothing through online (a study on customer of Le Reve)

Abstract

Executive Summary Online shopping is a recent phenomenon in the field of e business in the context of Bangladesh and is definitely going to be the future of shopping not only in our country but also the whole world. Now days, we can see various types of e commerce site like daraz, ajker deal, bagdoom,kiksha and all are selling different types of product and clothing item should be a mandatory item to them because of customer demand. Beside this, most of the clothing brands like Aarong, Ecstasy, Yellow, Le Reve, Sailor, Rang and Infinity are running their running their online portal to sell their own products. The Potential growth of online shopping has triggered these brands to visible in online market. But it is not an easy task to grabs the consumer mind in case of clothing item buying decision. There are several factors in case of buying clothing product through online and in this report; we focus on this factors by analyzing a survey which is conducted on the online customer of Le Reve. Customer mainly focuses in website design, color and fitting, easily accessible, product Varity and design, price, payment security, delivery time, product quality, cash on delivery (COD) facilities, reference group suggestions and return policy. Through these factors, we want to identify the customer view about the lereve and according their view we make some recommendations for le reve.