Mobile phone culture in Bangladesh from Robi perspective

Abstract

The basic function of telecommunication is to connect people through voice transfer service. Along with voice service there are other service are available too. Telecommunication has already started introducing some diversified areas with the help of its mobile network. Mobile technology is presently providing various different types of service for daily life. The traditional thinking of connecting people through only the voice is far behind in comparison with the present scenario. Telecom companies now provide better service with a very cheaper rate. Several types of service previously which are unreachable for the common people are now easily accessible. Axiata limited is the third largest telecommunication based on its active subscriber. Key for their success is they understands the culture and provide the service accordingly. For any kind of business it’s always important to understand the needs and demands of the customer, their necessity, their influencing factor, and the best way to do that is understand the culture. Based on this concept I start to make this report started with the introduction, objective, scope and my observation, and then I give a brief about Robi Axiata Ltd. their mission, vision, product and different department and their work explanation. Then there is a brief about my job and work responsibility. On the main part of the report I try to explain diversification of mobile user and the pattern of phone culture, also I explain how I conduct the report, what are the cultural diversification among the Robi subscriber, their preference, and finally the cultural change in mobile phone uses. I also try to highlight the different user of mobile phone rather than the voice service. As the telecommunication industry still is in emerging industry its really important to understand the culture of the people so that organization may design their marketing strategy according to the demand and achieve their target.