Integrated marketing communication process of Holcim Cement (Bangladesh) Limited

Abstract

Holcim Bangladesh is an operating company of Holcim Group - one of the world ‘s largest construction material manufacturers – supplying cement, aggregates, ready-mix concrete and additional support, including leading-edge technical solutions, in more than 70 countries around the world. Holcim established its presence in Bangladesh in 2000, through the acquisition of Hyundai Cement Bangladesh. Later Holcim acquired two more grinding plants, United Cement Industries and Saiham Cement Industries, as part of its expansion strategy. Currently, Holcim Bangladesh has 7 operating mills, producing nearly 2.2 million ton cement per year. I have been given the sole responsibility to ensure the communication process in absence of Ms. Tasneem Tayeb Kabir – Deputy Manager, Corporate Communications & Sustainable Development who was on maternity leave during my internship period; under direct supervision of Mr. Rajib Kumar Saha, General Manager of Holcim Bangladesh. During the project, I was assigned to communicate with relevant stakeholders such as press & media, different departments within the organization etc. In addition, I have given the responsibility to maintain the social media accounts (Facebook & LinkedIn), collecting contents and designing the employee newsletter, coordinating with HR and other departments and submitting the additional tasks assigned by the supervisor.