Web usability, SEO & digital marketing of Pickaboo.com

Abstract

All over the world, e-commerce is growing faster than predicted by the help of technology and cheap cost of internet. E-commerce sector of Bangladesh is also growing fast. So, based on market demand EDISON Group launched an e-commerce website named Pickaboo.com in April, 2016. The Web usability, SEO (Search Engine Optimization) and Digital Marketing of the website has been analyzed in this report. I worked as “SEO, Digital Marketing & Social Media Manager” during my internship period in the company. As it is a startup company of EDISON Group, I got opportunity to work from the very beginning of an e-commerce website. Meanwhile, I got to know about the e-commerce companies that are concern and putting an effort for web usability, SEO and online marketing in this emerging era of this sector in Bangladesh. In my analysis, some issues have been identified in the website. Those issues do not allow Pickaboo.com to have a better search engine optimization and user friendliness. Due to those issues, website is facing huge bounce rate and that is a reason of showing low ranking in Google. The issues of this website were compared with its competitors. “Daraz.com.bd” and “Dam.com.bd” were chosen as main competitors of Pickaboo.com. Even though those sites have few problems but the SEO of their website is good. All the lacking and advantages of Pickaboo.com was found by comparing its own website to its competitor’s one. Moreover, through this study consumer retention was linked with various variables (i.e., Ads on different websites, Social Media Platform, Post Engagement, Purchase Behavior and Adverts on Social Media). Facebook is the most used platform in Bangladesh, which has been proved in this paper. Before coming up with any conclusion based on this report it must be considered that the report has been prepared within a very short period of time and with limited data access as per company’s confidentiality policy. However, still the report may be helpful for any further study of Web usability, SEO and Digital marketing of Pickaboo.com.