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Psychographic audience targeting of Makerstech

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Publisher

BRAC University

Citation

Abstract

Success is nothing but the proper utilization of means that are available in front of us and to do so every business firm is giving their one hundred percentage now a days. As a techno company whose primary task is associate with producing gadgets that are produced by their own and customized according to the preferences of the customers Markers Tech is growing quickly even the growth of the industry. The company also supplies to its self-created supply chains. Their aims include overcoming the hardships of creating demand for newly introduced products in the market and being one of the leaders in the free market, thus leading to high profit margins. This has always been the unique selling point for exclusive products that are only available at Makers Tech. The business strategy of Makers Tech revolves around researching on the present need in the local markets, studying the newly introduced successful products of other companies in advanced global arenas and strategizing innovative product lines based on global market research. Each products are custom made for the constantly increasing digital ecosystem of our nation. Studying present consumption patterns plays a pivotal role in product development. ‘Makers’ heavily indulges in the digital marketing arena for their products. One of its goals is to generate an online based digital supply chain and direct a B2C retail platform. It is always updated with the world wide current business formulas and studies. Makers Tech is always hopeful and remains positive about its ability to generate fresher and more practical ideas, and ultimately executing and expanding them as well.

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Description

Cataloged from PDF version of internship report.
Includes bibliographical references (page 26).
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.

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Type

Internship Report