A competitive analysis on media & advertising agencies in Bangladesh

Abstract

The modern period is the period of advertising, and the likelihood of advertising success is determined by more than just the degree of creativity. Advertising messages frequently emphasize the virtues of a product or service. Manufacturers or organizations are obligated to maintain the promised attributes in order for customers to continue to buy these products or services; otherwise, customers will buy less of their products or services and patronize their competitors instead. The process of media planning, procurement, and implementation is critical for a successful campaign to achieve the best possible advertising results. The purpose of this paper is to investigate the effects and circumstances of various agencies in Bangladesh, as well as to learn how a media agency operates and what function it plays in the marketing industry. In order to fulfill the above mentioned goal and complete the study flawlessly, I used both primary and secondary sources of data collecting in a sensible and balanced manner. I attempted to conduct research using a questionnaire that would serve the purpose in the most efficient and effective manner possible. Due to variables such as expected lack of cooperation from some authorities and data confidentiality, I had to rely on secondary sources such as the internet, websites, magazines, and newspapers. Throughout this research, I have noticed a number of facts about advertising firms, including their strengths, weaknesses, possibilities, and dangers, all of which ought to be mentioned. Most advertising companies are primarily concerned with the demands of consumers, regardless of the type of the product or service being marketed. People working at modestly positioned advertising companies do not receive appropriate training. There is a lack of specialization, improvisation, and dynamism as a result of this.