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Performance of event management operation of ingenious group

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BRAC University

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Abstract

Event management, the very topic looks challenging. A concept which gained importance in Bangladesh only after the late 90’s. Commitment, leadership and mental & physical devotion are the core factors needed to manage any type of event. Irrespective of the type or the scale of the event, the mental and physical hard work that is to be put in, differs by only a negligible degree of difference. This terminology is comparatively very new to Bangladesh, though Bangladeshis have been arranging for wedding ceremonies, naming & threading ceremonies even much before independence. But due to the lack of proper forecasting, proper material handling they used to end up in problems like wastage of the food due to less people coming in or fire in the pandal or food poisoning .These problems many a times used to put the families into financial trouble after the wedding. It is very easy for the audiences to make the event a hit or a flop. It takes just the 5 minutes for the audiences to judge the event resulting in the efforts of nearly 3-4 months and the hard work 70-80 people either turning productive or waste. Thus the efforts they have put in always remains at stake till the date of the event. There are innumerable activities that have to be carried out. First of all forming committees, then allotting different jobs to each committee is the very first step. Here all the theoretical concepts learnt up till now in subjects like public relations, human resource planning, logistics, human skills, controlling, accounts, organizing, and others come into actual use. As an event manager one must have a lot of flexibility in terms of working pattern. Be free to do all sorts of jobs irrespective of your position.

Description

Cataloged from PDF version of Internship report.
Includes bibliographical references (page 39).
This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration, 2016.

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Type

Internship Report