Elevating brand identity strategy of Moharaj Dorbar – group concern of GPH Ispat Limited

Abstract

A study investigates branding procedures and communication tactics at GPH Ispat Limited with special focus on the Maharaj Dorbar branding approach. The steel sector competitor faces boost from political marketing along with stakeholder engagement methods and corporate identity practices operated by the organization to increase its visibility. The Brand & Communication Department at my internship allowed me to perform tasks that included brand position development and market research alongside media planning along with content generation and event management responsibilities. This report will show the critical findings and strategic recommendations of GPH Ispat that will assist the company to develop its branding segment. Market research states that GPH Ispat has a good brand leadership, but the company has to enhance its online advertising and maximize its social media presence and enhance its stakeholder relationships. These recommendations will bridge the identified gaps as the company builds branding operations which preserve market domination and continued growth.