Why a brand should do digital marketing - a study on Bangladesh market

Abstract

I consider myself very fortunate for getting the chance to do internship in Asiatic JWT (Digital) which is the oldest advertising agency of the country and monitored directly from JWT Bangkok. Working in a leading advertising agency helped me a lot to understand the current market scenario and how the market is changing. Though digital marketing started many years back in developed countries, we are very new to it. In Bangladesh we are practicing it for last 2/3 years. But I will not say it is running in full swing from my last 6 months experience. Many big brands yet lack knowledge of digital marketing, which is the biggest barrier for digital marketing in this country. Digital marketing added a new dimension in marketing. It made the process interactive. As a result there is always a chance for the brand to improve their lacking according to customer’s demand. On the other hand, customers are now notified about their queries timely. In our country people are using social media more than ever. So there is always a chance of Word Of Mouth communication there. So the job for brands is now kind of easier, if they satisfy the existing customers, these existing customers will get them the potential customers. As I have already mentioned earlier, we are still not educated enough on this sector, people still have trust issue with this, but hopefully with the advancement of technology we will overcome it soon.