The supply chain management practices in the jute manufacturing industry: a case study on Golden Jute Product Ltd.

Abstract

The report is an evaluation of supply chain management (SCM) architecture of the Golden Jute Product Ltd. with reference to the fine balance between operational efficiency and sustainability of the production of Jute Diversified Products (JDPs). With a global trend to biodegradable material, this paper investigates how the company deals with the complexities of seasonal procurement, the existence of multi-layered supplier network and international export logistical plans. The research establishes key bottlenecks in the upstream supply chain using a mix of qualitative observations and quantitative analysis, namely, the traceability of the raw materials and inventory differences as a result of manual tracking systems. The results indicate that although Golden Jute has a good "green" brand image, its operational efficiency tends to go green with material waste and variation in lead-time. The report ends with a strategic roadmap that proposes a gradual digitalization (ERP integration), introduction of the Lean manufacturing principles to reduce the amount of waste on the floor, and one of the cyclical recovery programs that jute residues. These proposals will help the company move beyond being a conventional manufacturer towards a technology-based leader in the circular economy of the world.