Brand establishment of Tiger Cement

Abstract

This research summarizes the internship program experience at Madina Group- Cement Unit as a course of BBA program of BRAC University. This report describes all the learning, experience and outcomes of the internship program while working in Madina Group. I worked in the sales administration executive department and so I chose the topic “Brand Establishment of Tiger Cement”. There is an overview of Tiger cement brand and the activities of other departments. The main objective of the report is to give information about Tiger cement brand and its establishment. In the first chapter, there is a description about my overall internship experience. In the second chapter there is a description of the day to day operations of different departments, their activities, how the organization is controlling and operating throughout the country and outside the country. There is also description about the work of Tiger cement both internally and externally. In the finding and analysis part, there is analysis about Tiger cement brand through an online survey and related feedback with every situation. The whole report summarizes my three months internship experience and how Tiger cement brand is working to improve service and focusing on employee satisfaction and necessary recommendation.