Consumer perception & brand positioning of O'potato chips in particular reference to Akij food & beverage

Abstract

This project purport to decipher the satisfaction level as well as the preferences of consumer perception to the various flavors of O'Potato chips in the age group of 10-18 school and college going students in Dhaka metropolitan area, Sylhet and Chittagong. Our aim is to analyze the marketability and future growth prospects of O'Potato chips. It is clear from the survey results that the most preferred brand is lay's and its acceptability is 42% and followed by Meridian (24%), Bombay (20%), O'potato (6%). In this survey, our main objective was to conduct the product taste, saltiness level, mouth feel and overall aspect of the chips. In terms of the above parameters overall situation of spicy cocktailis is average and Tomato Tango is good. But comparing to lays the level of improvement is very insignificant. On the other hand, the ingredient's composition of creamy & veg. Masala is below average. Massive improvement is required for the creamy category.