Business development process and promoting service marketing at Headoffice Communication

Abstract

M/S Headoffice Communication is a creative brand communications agency with a quest for creative innovation and excellence, dedicated to assisting directors of business houses to enhance enterprise value by building their brands. Initially, the company, commenced in 2001, was a sole proprietorship farm bearing the company name as „headoffice,‟ operating its business ventures by this name for 10 years. The agency has come across its way, meticulously, and became trustworthy in the communications & activations market, adding market value to more than 400 companies and 100 categories of product lines. Recently, the company has transformed into a partnership organization as M/S Head office Communication. It offers a wide range of services from concept development to its implementation in terms of strategic marketing. The agency offers its expertise in branding, brand repositioning, PR, event management, brand activation, advertising, etc., complimenting marketing communications. I was appointed as an intern in the Business Development section under marketing department in this organization. I worked as a business development officer. My role was to handle projects coming under me with properly delivering to the clients. I was also supposed to make sure that works goes through proper business development process. Henceforth, I prepared my internship report on “Business Development Process and Promoting Service Marketing at Headoffice Communication”. This report explores the overall business development process of Headoffice Communication. It also shows how Headoffice Communication promotes their service in terms of service marketing. Moreover some error has been pointed out in findings section like lack of coordination between major departments, more concentration of administration into employees. At the end of this report, few recommendations have been prepared with proper reasoning which should be helpful for future improvement of this company.