A study on the role of public relations in STAR Cineplex

Abstract

This report will be talking about the organization I have been working for, STAR Cineplex. The functions of this company, the description, parts and departments, PR, the role of PR and so much more will be focused on this paper. STAR Cineplex show Motion Limited, incorporated in 19th December 2002, and pioneered the modern Multiplex Movie Theatre industry with STAR Cineplex brand in Bangladesh. With lucid vision for the entertainment development in the country, the local and foreign promoters of Show Motion Ltd. started the first international quality state-of-the-art multiplex cinema theatre on 8th October 2004 in Bangladesh at Bashundhara City Mall at Panthapath, Dhaka. As STAR Cineplex is the first multiplex in Bangladesh, STAR Cineplex wants to provide an international quality state-of-the-art multiplex cinema theatre in order to capture the market. STAR Cineplex has managed attract a lot of customers and gained success in large scale over the years. My report is about the A study on the role of PR in STAR Cineplex. For every company to be successful the brand name has to become strong and it has to be made sure the image stays well. My report will discuss all these parts and the role of PR in attaining this. My paper was written from my first-hand experience of working for the organization and my immediate supervisor’s guidance.