Consumer buying behavior during the pandemic- a sales analysis on Bikroy.com.

Abstract

Bikroy.Com is known as the biggest online marketplace and the popularity of Bikroy.Com is huge. The main objective of my internship is to know about Bikroy.Com and how does it operate the work , the relationship between coworkers and the communication between them also to know about their future plan after COVID-19. During Covid-19 what was Bikroy.com’s initiative towards their customers. Almost about 9 years Bikroy.Com is running their business in Bangladesh. To sustain in the market what they will do in future and what unique selling proposition they will offer to their current target market. Currently, in Bikroy.Com people can post few free ads for every sector on Bikroy.Com but previously they had to pay for posting ads. They are doing this for capturing a huge target audience for themselves. This is one of the most popular marketing strategies that they did recently. They are now even more popular for doing this free ad promotion strategy and Bikroy.Com would be the best online platform for the customers if they continue on doing this kind of unique marketing promotions.