Evaluating consumer purchasing behavior for Shawpno’s pet foods

Abstract

I successfully completed a three-month internship programmed, which I found to be rewarding, and my report serves as its conclusion. I had the honor of working with ACI Logistics (Shwapno), a major player in the retail sector, at this time. I started my internship on June 5, 2023, and it finished on August 6, 2023. It was mostly concentrated on the company's goods department, where I was introduced to the real-world applications of marketing and sales. Under the direction of my supervisor and superior, I was given an intermediate grasp of the complexities of modern trade, which I have sought to summaries in my report. This report is evidence of my commitment to overcoming challenges and acclimating to a new work environment so that I could fully understand the dynamics regulating retail sales and marketing. It provides crucial information regarding how ACI Logistics (Shwapno)'s digital marketing efforts impact consumers' perceptions of the company in the retail industry, serving as a guide for anyone aspiring to work in sales and marketing. Being employed by ACI Logistics (Shwapno), a company well-known for its impeccable organizational standards and exceptional reputation in Bangladesh, has been an eye-opening experience for me.