Effectiveness of telephone assessment : a study on BRAC Bank Limited

Abstract

Advanced expansion of the Training Learning Program can help the Human Recourse Department to cut poverty to a satisfactory level by eliminating various prejudices against labor intensive industry and creating jobs for the skilled manpower in the Bank. However, the access of TLP is still recognized as the key of finding skilled manpower, alike most other developing and under-developed countries. There is a small part of TLP. That is Telephone Assessment and it helps to communicate with all and help to do customer survey, Employee evolution, exam, interview. It is very easiest way to accomplish all task and it helps to save time. On the other hand it saves cost also. Being the fastest growing bank of the country currently BRAC Bank is operating all over the country having 88 Branches, 48 SME/Krishi Branches, 21 SME Sales and Service Centers, 333 ATMs, 421 SME Unit offices, 40 CDMs and 3, 520 POS terminals across the country for wide distribution of channel. BRAC bank is the first local commercial bank that proving online banking service to its customers from the very beginning of it starts. BRAC bank, for the first time among local commercial banks, starts service oriented enterprises all over the country. The bank has already established its network in different area of the country with assistance of BRAC .This fastest growing bank works on 3P- People, Planet and Profit; ensures sustainable growth.BRAC Bank is trying to develop economic condition of the country. So the bank provides loan facility 3 to 30 lacs taka to small and medium enterprises that has no easy access to banks or financial institutes. BRAC bank provides the facility to those whose business operation is minimum one year and environment friendly business. It provides no loan facility to tobacco business. The business should be legally registered and must have valid trade license. The entrepreneur should physically able, preferably between the ages 25 to 50. The recommendation part of the report tried to find out some steps could be initiated by BRAC Bank in order to overcome existing weakness. Saving cost, more effective telephone assessment system, strong monitoring activities, and accurate survey, employee exam could improve BRAC bank’s performance.