Importance of quality assurance in real estate to enhance customer satisfaction and brand image: a study on Rancon FC Properties Ltd.

Abstract

This internship report explores the importance of quality assurance in the real estate sector, especially customer satisfaction and brand image at Rancon FC Properties Ltd. The research examines how quality assurance practices impact on the overall customer satisfaction by performing an analysis of the perceptions of customers towards quality of construction, service performance and problem resolution. The research results have shown that a high level of quality assurance is a necessity in providing a positive customer experience in the real estate industry. The construction quality, prompt solving of quality problems, and good after sales services are some of the factors that contribute greatly to customer satisfaction and trust. Another important finding of the report is that customers appreciate not only the material quality of the property, but also the responsiveness and professionalism of the company after acquiring the property. Moreover, the research demonstrates that proper quality assurance practices play the role of creating a favorable brand image, fostering customer loyalty and enhancing success of the business over time. Rancon FC Properties Ltd. can maintain the strengths of its competitive and fast-changing real estate sector by constantly working on the quality assurance systems and matching its services with market expectations. In general, this report highlights that a high level of concentration on quality assurance plays a significant role in ensuring customer satisfaction, credibility, and sustainable growth in real estate business in Bangladesh.