Post paid consumer's satisfaction level in Airtel Bangladesh

Abstract

Airtel is the sixth telecom operators in Bangladesh. As an emerging company Airtel is doing tremendously well. After the start of Airtel in Bangladesh, the competition has become more toughen among the telecom operators. Each of them is combating to improve up its market share by offering new promotion and benefits to the consumers. Since, all of the operators are offering almost same categories of products it has become a big challenge to retain the existing subscribers and acquisition of new customers. At this moment Airtel is trying to reach the customers with various promotional activities and is attempting to make their brand presence felt. Through their significant advances in Bangladesh, Airtel is moving ahead on the track to achieve their goals. As an intern I got assigned under Acquisition department which is a part Marketing department in Airtel Bangladesh LTD. This report has been aligned with job responsibilities I was assigned with. I was involved with project regarding consumer satisfaction in post paid arena. In addition, I also work closely with the sales and distribution team. In a nutshell, my job responsibility was diverse and multi faceted. Hence, this report contains several insights of the Airtel marketing team.