Mechanism of minimizing the negative perception of sugar substitutes in Bangladesh: a strategic roadmap for Zerocal’s market expansion

Abstract

This internship report on the topic “Mechanism of Minimizing the Negative Perception of Sugar Substitute in Bangladesh: A Strategic Roadmap for Zerocal’s Market Expansion” has 3 chapters. I have mainly conducted the 1st chapter (Overview of Internship) by sharing my internship learnings, contributions, challenges and recommendations to other internees for future reference. In the 2nd chapter (Organization part), I have picturized an overall description of Square Toiletries Limited (STL) in light of points such as its history, vision, mission, management and marketing practices. In the last chapter (Project part), I have made an analysis of the survey I have conducted and based on that I have provided some recommendations to Zerocal. Also, I also shared the problem statement, literature review, objectives and other findings. I strongly believe that the analysis, recommendations and findings of this report have highlighted and indicated some crucial aspects of the sugar substitute industry in Bangladesh for future reference.