Analysis of high value customer acquisition system of Robi Axiata Limited

Abstract

My internship report is about “Analysis of High Value Customer Acquisition System of Robi Axiata Limited”. I have structured my report into 4 parts. In the prefatory part I added the transmittal letter, acknowledgements, table of content and executive summary. In the organization part I briefly discussed about the organization overview, hierarchy and departments. It also includes Principles and purposes, key achievements and mission and vision. Project parts contains overview of the project which describes the enterprise business and HVC acquisition system with different tasks and steps of the entire system. I have also added a list of task that I was assigned to. I have prepared a swat analysis from my findings and a few case studies based on my experience. As a conclusion I have added a few recommendations that could increase the overall effectiveness of the HVC system. I have ended my report with a supplementary part which includes list of references that I used for collecting primary data.