Mobile phone based communication for RIN

Abstract

Unilever- a British-Dutch based company is one of the oldest and most renowned multinational companies in the world. It is the third largest consumer goods company owning over 400 brands available in around 190 countries in the world. Unilever Bangladesh Ltd., being a subsidiary of the Unilever in Bangladesh has also become one of the leading multinational business firms in the world of FMCG industry. Over the years the company has been growing by bringing world class innovative products to the people of Bangladesh. More than 90% of country’s households use one or more of Unilever products like- Lux, Sunsilk, Rin, Vim, Dove, Knorr etc. My key responsibilities during these 3 months mainly included working for RIN Career Ready Academy. Understand the way mobile campaigns work and apply that knowledge while execution plans are deployed. Work with brand manager on execution ideas of campaigns. Work with content agencies on content development. Track and analyze campaign performance and recommend tweaks. Talk to real life consumers and understand their view of the campaign. I have prepared this report into four major chapters. Firstly, I discussed about the background and origin of the report. The second chapter describes about the history, product offerings, and Unilever at a glance. Coming to the next part which talks about the Laundry Brans RIN. The next chapter focuses on my project, RIN Career Ready Academy, followed by the use of Mobile Phone based Communication for this project. Later on, I have also added some recommendations based on my observations during my internship period at UBL. In addition, I have also carried out a small-scale causal research to find out the impact of Career Academy on the target group. I have made use of documents provided by my internship supervisor and the brand manager of Rin (secondary data) to complete my analysis.