Consumer behavior towards Bata Shoe Company in Bangladesh: a study on customer satisfaction, brand loyalty, and buying patterns

Abstract

This research examines the consumer behavior towards Bata Shoe Company in Bangladesh by analyzing customer satisfaction, brand loyalty, and buying patterns. The research was conducted through a survey of 219 respondents using a structured questionnaire. The findings show that the majority of the respondents were satisfied with Bata's products, which indicates a positive attitude towards the brand. Additionally, the study found that brand loyalty is positively related to customer satisfaction. Moreover, the study found that the main factors that influence buying patterns are product quality, comfort, design, and price. The study found that majority of the customers did not find their desired design or style while shopping at Bata but they would choose the brand over others due to their superior build quality. This suggests that Bata should continue to focus on producing high-quality products at a reasonable price while enhancing its brand image to retain and attract more customers.