Digital marketing for campaign awareness

Abstract

This report is a reflection of my work at Save the Children in Bangladesh for an awareness campaign named “Stop Unnecessary C-Section” forwhich I have been appointed as a Digital Marketing & Content Development intern. It reflects how an awareness campaign should run and in what ways social media promotions can function for creating public awareness.Now-a-days, most of the organizations are operating and promoting their businesses by using Digital Marketing technology. Bangladesh is also included in that list. The contents of this internship report has 3 sections: It begins with the organizational part which contains the overall detail about Save the Children Bangladesh and their working processes. Afterwards, the Job Description part highlights what were my duties & responsibilities as an intern for “Stop Unnecessary C Section Campaign”. Finally, the main topic of my report has been discussed later on. “Digital Marketing forCampaign Awareness” has been detailed out in the last part with findings and recommendations. Though we cannot predict or state to a definite conclusion of our successful promotions for this campaign as it was totally a new concept and it is a long term campaign to get implemented properly. But the initial responses that we have got was significant.Besides, the report contains a lot of figures.