Overcoming marketing hurdles: a case study on Holiday Inn Bangladesh strategic endeavors

Abstract

This short summary tells everything need to know about Holiday Inn, Bangladesh's marketing plans and the issues it had to handle. The Holiday Inn brand is a renowned hotel chain. As an example, the study looks at problems, the field of marketing, competition, advertisement models, and the development of the hotel. It also introduces new marketing ideas and gives a description of the company. The study discusses the significance that marketing is for getting people to know your brand, keeping customers, and growing business overall. That part discusses about the way the hotel plans to build its brand, take care of its online image, run focused campaigns, make loyalty programmes, and team up with other companies. Not only does the study discuss well-known rivals and both direct and indirect competition, it also gives tips in order to stay ahead of them. This report also talks about specific marketing issues and general issues the hotel is having, and it offers ways to fix them. It is looked at how things like the Ansoff Matrix and customer journey planning can help people decide what to do. In the hospitality business, it's important to know the way markets work, use marketing ideas, and adapt to new trends, says the study. At the end, it discusses the significance that marketing has been for the hotel's rise to success in Bangladesh's tough hotel business. It then leaves you wondering the way to make it even better and give guests an even better experience. The study shows that marketing is very important for the hotel's growth, success, and satisfied guests.