How e-business is working during COVID19 pandemic

Abstract

The largest Halal Certified brand is LAFZ. The umbrella company is Believe Pte. Ltd., and LAFZ is one of the four brands. Zayn & Myza, Dr. Rhazes, and Zayn & Myza Labs are the other brands. This report describes my job responsibilities at LAFZ. I have also included an overview from the beginning to the present as well as the company's condition throughout the pandemic, and the various strategies that assisted LAFZ to survive. I used mostly primary data and just a few secondary data in this report. The SWOT analysis and Porter's Five Forces assisted me to understand what is in favor of the company and what is not. The purpose of this report is to prepare a long-term goal, service compliance and adherence rate, and the company's future market demand while the other specific goals are to find out the factors affecting the overall working environment.